Privacy policy

Last updated: June 29, 2026

The Practical Guide (“we,” “us,” or “our”) operates the website thepracticalguide.co (the “Site”) and sells digital, printable PDF guides. This Privacy Policy explains what personal information we collect, how we use and share it, and the choices you have. Our store is powered by Shopify, which hosts the Site and processes information on our behalf. This policy is intended for customers in the United States and Canada.

Information we collect

Contact and order details: your name, email address, billing address, and the products you purchase.
Payment information: processed securely by Shopify and our payment providers. We do not receive or store your full card number.
Communications: information you include when you email us or request support.
Device and usage information: your IP address, browser type, device information, and how you interact with the Site, collected automatically through cookies and similar technologies.

How we collect information

We collect information directly from you when you place an order or contact us, automatically through cookies and analytics when you use the Site, and from service providers (such as Shopify, our payment processors, and our email provider) who help us operate the business.

How we use your information

To process your order and deliver your download link.
To provide customer support and respond to your messages.
To send transactional emails about your purchase.
To send marketing emails when you have opted in (you can unsubscribe at any time).
To detect and prevent fraud and keep the Site secure.
To understand and improve the Site.
To comply with applicable law.

How we share information

We share personal information with service providers who perform services on our behalf, including Shopify (hosting and checkout), our payment processors, our email and marketing provider, and analytics providers. We may also disclose information to comply with the law, enforce our terms, or in connection with a business transfer such as a merger or sale. We do not sell your personal information for money.

Cookies

The Site uses cookies and similar technologies to keep your cart working, remember preferences, and measure traffic. You can control or disable cookies through your browser settings, though some features of the Site may not work properly without them.

Your choices and rights

You can opt out of marketing emails at any time using the unsubscribe link in any message. Depending on your state of residence in the United States (for example, California, Colorado, Virginia, Connecticut, Texas, and others), you may have the right to access, correct, or delete the personal information we hold about you, and to opt out of targeted advertising or any “sale” or “sharing” of your personal information. If you live in Canada, under PIPEDA you may request access to and correction of your personal information and may withdraw your consent to its use. To exercise any of these rights, email us at hello@thepracticalguide.co and we will respond as required by applicable law. We will not discriminate against you for exercising your rights.

Children’s privacy

The Site is not directed to children, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, contact us and we will delete it.

Data retention and security

We keep personal information for as long as needed to provide the Site, fulfill the purposes described in this policy, and comply with our legal obligations. We use reasonable safeguards to protect your information, but no method of transmission or storage is completely secure.